The History of SteelSeries

Product and market expansion

What started as a gaming peripherals company with the Icemat in 2001, quickly became a brand that provided products in multiple categories. A deal with Microsoft in 2003 saw the Icemat bundled with the Intellimouse, which broadened distribution networks and laid the groundwork for SteelSeries to create its own line of mice in 2004.

Those early gaming mice, like the Ikari, Kana, and Sensei, were designed in collaboration with diehard and professional CS players to meet their needs.